AWS x Formula 1 Builder Programs

In 2022, AWS wanted to maximize reach and impact of its Ferrari F1 deal amongst its builder-focused audience. They selected rEvolution to be their agency based on our innovative thinking and our decades of working in F1.

Together, we developed GameDay: F1 League and AWS DeepRacer Arcade: F1 League. This included:

• 6 campaign films shot at Bahrain GP + Saudi Arabian GP
• Developing a creative brand book for AWS EMEA Summits
• Social content and media interviews with Rob Smedley
• Grand Prize delivery at Abu Dhabi Grand Prix

rEvolution was instrumental in facilitating the complex EMEA-wide programs, working from inception to delivery in under two months, highlighting our speed of resources. Outputs included six campaign films, five event review films, a bespoke brand book, merchandise program, social media toolkit and consumer journey.

While on-site at the seven European AWS Summit venues, our role included content capture, media and technical influencer interviews, ambassador management and event production support.