Record-Setting Sponsorship Activation

As Discover’s AOR, they came to us with a specific objective of developing a disruptive, larger-than-life activation that would stand out from the other sponsors at NHL events.

With this objective in mind, we conceptualized, designed, produced, and built the world’s largest air hockey table in 2022 to celebrate Discover’s presenting sponsorship of the NHL Winter Classic. The massive 24’ long table not only entertained fans but was the center of a coordinated media effort with hockey influencers, NHL legends, and TNT. The activation is so popular that the league has requested Discover to bring it to other, non-contractual events.