A Championship Experience

Capital One turned to rEvolution to design and deliver a disruptive footprint at Playoff Fan Central – the official fan fest of the college football National Championship.

The massive 60’ x 60’ footprint featured multiple interactive experiences including lockers that used AR technology to digitally change fans into football players, coaches, cheerleaders or band members. After getting ready in the Locker Room, athletes tested their skills on our field where cameras captured action shots and their end zone celebration, all delivered in socially shareable formats directly to their phones.