CREATING A CONNECTION POINT FROM THE GLOBAL GAME TO THE AMERICAN FAN

Rightsholder AEG came to rEvolution with a massive idea and a conundrum. It had the pieces in place to bring five of the world’s most storied football clubs to four iconic venues in the U.S. However, the tour had no name, no brand, and zero awareness.

Mere weeks before the first match was to be played, rEvolution developed an entire brand identity including the tour’s name, logo, look & feel, and even the website, highlighting our speed of resources.

rEvolution also delivered a communications strategy and media services that paved the way for sold out stadiums and record television audiences for broadcast partner FS2.