The Gold Standard in Sponsorship Measurement

Our proprietary ROI model is leveraged by both rightsholders and brand sponsors alike. For nearly a decade, we’ve worked with both Warner Brothers Discovery (March Madness) and ESPN (College Football Playoff) to measure the efficacy of all of their partner deals. Most recently, ESPN has brought us on to measure partner deals around F1, which in the future will include T-Mobile. Everything is measured using our proprietary ROI methodology. Our work has led to a robust normative database on expected performance across all categories and in particular in Telecommunications.