Delivering the Nation’s Biggest Moments to Fans

To accelerate broad engagement around key tentpole moments for US Soccer, the Federation sought to celebrate the kickoff of the World Cup with an exclusive unveiling of the World Cup Roster.

We were selected over a host of competitors to create an engaging and exclusive Roster Release Party/Send Off Event in NYC that could be amplified nationally, as well as serve as an exclusive launch event for select fans, partners, and media members.

The 26-player roster representing the United States in the 2022 FIFA World Cup in Qatar was unveiled live during an exclusive event at Brooklyn Steel in New York City on November 9, simulcast on ESPN2, with social media going into a frenzy following the reveal, building tons of momentum heading into the Group Stage.