Lamborghini’s Standout Hospitality Structure

Lamborghini came to us because they wanted to standout from their competitors at the track and asked us to create an immersive, state-of-the-art hospitality structure that could be built up and taken down from race to race.

Debuting next month, this one-of-a-kind environment will become the gold standard from high-end hospitality trackside, with curated guest experiences, catering, merchandise sales, sponsor integration and seamless integration of racing activities. It will be a destination for top executives, customers, drivers, partners and media.