Rugged Elegance on the beach

For 10 years we have been Lamborghini’s Experiential AOR. In January of 2023, we helped the brand launch the Huracán Sterrato, the first all-terrain super sports car with a V10 engine and all-wheel drive.

To help launch the vehicle, they asked us to build a disruptive footprint that could dimensionalize the benefits of the vehicle amongst media and key stakeholders during Art Basel. To do so, we designed and built an elaborate launch event directly on Miami Beach. The setting and experience perfectly merged the elegant power of the Lamborghini brand with Miami’s natural surroundings to celebrate the Sterrato’s all-terrain capabilities.